The importance of understanding customer behavior is critical for a successful business. Until recently, the necessary tools have not existed for virtual world environments like Second Life. Maya Realities allows your 3-D web site based in Second Life to connect with visitors at a new level of analysis. We offer passive visitor information collection, database back-ended feedback surveys and an API to measure interaction with your existing virtual objects. As the emerging 3-D Internet takes shape, what better way is there to verify the return on your investment?